Try the Atraveo apartment search form if you want to travel to the island of Pag. We recommend Atraveo as a booking website for apartments in Novalja. They got great customer ratings and a lot of good feedbacks in travel guides like lonley planet.
We recommend to travel to Novalja from saturday until saturday. Many apartments a prepared for this one week holidays near Zrce. Check the other villages too if you want to stay in a smaller village, which is great for relaxation.