There is a lot of Taxis in Novalja and they wait normally all night at Zrce Beach to bring guests back to their accomodation. The price depends on the season and daytime. We recommend to agree on the taxi price before you start the ride. Also take care not to take unauthorized taxi cars / company. The official Novalja Taxi have a sticker “Novalja Taxi”.
There is also UBER working in Novalja. The prices for UBER is sometimes the same as for taxi during rush hour. So UBER is not automatically cheaper than a taxi.
Also UBER drivers often dont pick you up at the Zrce Parking to prevent costs of parking ticket.